Plain definitions for the categories we operate in.

Clear definitions. No fluff. Links to the tool or use case where each term lives in practice.

Updated May 2026

Glossary terms

Account intelligence — Deep, structured research on a target account — used to enter meetings with verified context.
Website visibility audit — Structured evaluation of how discoverable a site is across SEO and AI-search surfaces.
Marketing OS — Connected layer of tools, data, and workflows that lets a small team plan and distribute content consistently.